Mobile promotional messages are an integral part of marketing. They quickly resonate with customers and have incredibly high open rates – 98%! For businesses, it’s a chance to connect directly with their audience with minimal cost but real results.
BSG helps create personalized campaigns that engage customers and increase conversion. Their promotional message example is always concise and compelling, directly responding to customer needs.
Retail: how a simple discount text can drive sales
Retail chains often use discount messages to draw in customers. Let’s say the season has changed, and you are thinking about updating your wardrobe. Suddenly, you receive an SMS with an offer of a 20% discount on new collections. What is your first reaction? It’s safe to say that most people will immediately visit the website. This works because a discount always motivates.
Promotional message example: “Hi, [Name]! Get 20% off all new autumn arrivals in our store! Use code FALL20. Hurry, the offer is valid until the end of the week!”
If a business has a well-maintained contact list and offers that are attractive to customers, such SMS can significantly boost sales. BSG provides excellent examples of such messages that can be adapted for any purpose.
E-commerce: abandoned cart reminders that convert
Customers often add items to their cart but don’t complete the purchase. A quick abandoned cart reminder via SMS can easily bring them back to finish the transaction. It’s a simple nudge that turns hesitation into action. Example: “Only one step left! Your cart is still waiting for you. Complete your purchase before the items are gone!”
The key here is that the message should be short, yet informative enough to trigger the desire to complete the purchase. As practice shows, personalized messages, such as using the customer’s name, are 30% more effective. BSG has a lot to offer you in this case too.
Travel & hospitality: limited-time offers that spark instant bookings
What prompts people to book a hotel right now? In practice, it’s often “limited-time offers” or “last chance” deals. So it’s no surprise that successful hotels use SMS promotions with offers that operate on the principle of “if not now, then later will be too late”.
A great example: “Special offer! Book a hotel today and get free breakfast! Don’t wait, offer ends at midnight.” This kind of message grabs attention right away and creates a sense of urgency, a must-have for any successful tourism marketing campaign. It pushes customers to act fast, knowing the deal won’t last long.
Fitness: motivational texts that keep customers engaged
When it comes to fitness, everything boils down to motivation. Many people try to regularly attend workouts but need additional impulses to keep going. Personalized reminder messages or offers can help motivate them into action.
This is what the promotional message might look like: “Don’t forget about your workouts! We miss you in the gym. Book a spot for tomorrow’s session and get a bonus!”
Such messages can serve as reminders for planned activities or simply as motivation to take action. However, the right timing and personalized approach are very important.
Food delivery: time-sensitive deals for immediate action
In food delivery, everything depends on speed. Example: “Hurry! Today only, 30% off your favorite sushi delivery”. Such a message pushes customers to act fast without overthinking. Every minute counts – the quicker the response, the better the chances of a sale.
Best practices:
- add a limited-time offer;
- use discount codes or free delivery;
- highlight popular dishes.
SMS campaigns work so well not only because they are convenient, but also because they let brands communicate with customers quickly, precisely, effectively. BSG takes this communication to the next level by offering ready-made templates and strategic ideas. With the right tools, it’s easy to find the perfect message format for any business.
He is a computer engineer by day and a gamer by night. He has played many different games, like retro games like Contra, classic Mario, to AAA games. He likes to share his passion for gaming through his guides.